If you are a business owner, you’ve probably heard that you should use SEO (Search Engine Optimization) more than a couple of times.
Probably, you’ve heard it from us at Digital Googly US, an SEO company in New Jersey, as we are pretty vocal about its importance in our blogs.
That’s because it’s now an essential component of any successful marketing strategy.
However, if you’re new here and are unfamiliar with SEO and its usage, you might be skeptical that it’s worth your time or money.
So, to help you realize the power of SEO, we will discuss what SEO is in marketing, its role, and the five key benefits it provides to your business.
What is SEO in Marketing?
SEO refers to improving a website so that it ranks higher in search results when users search for specific words or phrases.
If you’re not sure why the practice matters, consider how you usually find the information you need in your daily life.
“Pizza place near me,” “top 10 smartphones in 2022,” “best 55-inch TV”, and so on, it is likely that you have searched for such phrases.
Upon your inquiry, the results that you get are based on what Google thinks would be relevant to you. And “SEO in simple terms is about helping Google think,” says the SEO expert of Digital Googly US, a digital marketing company in New Jersey.
The sites on the first page did not appear there by chance. They used SEO to assist Google in understanding the nature of their content.
They also most likely conducted extensive research to determine how users like you phrase your searches for particular subjects to optimize their page accordingly.
And you must do the same if you want your target audience to find your site.
Still not convinced about the necessity of SEO for your website? Here are five benefits that will surely get you hyped.
5 Benefits of SEO
One of the most essential benefits of SEO is that it is an inbound marketing strategy.
Inbound methods concentrate on making it easy for your audience to find you when they need information, as opposed to traditional “outbound” advertising channels, which reach out to consumers whether they want to hear from you or not.
Inbound marketing focuses on the customer. Rather than interrupting consumers while they watch YouTube or listen to music, it aims to generate valuable resources and make the information more easily accessible.
Users will be able to find you on their own when they are ready to spend some time researching your industry or learning more about their options for a specific type of product.
This is not only more convenient for customers, but it also generates more qualified leads for your company. This is why we regard SEO as the centerpiece of our marketing strategy at our digital marketing agency in New Jersey.
SEO Provides a High Return on Investment
Return on investment (ROI) might be a priority for you when evaluating digital marketing channels. If that is the case, then SEO will be the right channel for you to invest in due to its impressive ROI.
Search engine leads have a close rate of 14.6 percent, nearly 12 percent higher than traditional marketing. However, if your website ranks on pages two, three, four, or none, leads will most likely be non-existent.
Therefore, search engine visibility is directly related to increased web traffic and revenue, making ROI one of many businesses’ most important SEO benefits.
SEO Increases Credibility and Trust
Original content, site speed, and mobile usability are just a few of the on-page and off-page signals that Google uses to rank websites.
While most consumers are not likley to pay attention to these metrics, they do expect Google to deliver relevant, useful content first. The algorithm is implicitly trusted by the majority of users, and 75% do not proceed to page two.
Therefore, ranking on Google’s first page increases credibility among potential clients, says our SEO experts in New Jersey.
SEO Provides 24/7 Promotion
SEO efforts do not cease after hours. Content does not vanish when the budget depletes, as with paid advertising.
SEO rankings promote your website 24 hours a day, seven days a week, catering to your customers’ requirements even in your absence. SEO never sleeps.
Move Ahead of the Competition
SEO is widely regarded as an essential element of any marketing strategy.
In fact, 61 percent of marketers rank improving their SEO and online presence as a top priority. This implies that your competitors are likely already working to achieve high rankings in search results.
Therefore, it is paramount that you develop your own SEO strategy to keep up with – and ideally move ahead of — them to remain competitive in your industry.
Ready to get started with SEO? Our SEO experts at Digital Googly US, an SEO company in New Jersey, are committed to delivering exceptional results while maintaining complete transparency. To learn more about our services, drop us a line at https://www.digitalgooglyus.com/contact-us/. We would love to hear from you.