Compared to other marketing methods, the idea of digital marketing is not understood in its totality by most companies. Only recently, small and medium businesses have started making digital marketing an essential part of their overall marketing strategy.
It is this infancy in understanding that stimulates myths to grow and develop. And it is these myths that negatively impact the formation and effective implementation of digital marketing strategies.
Therefore, Digital Googly US, a digital marketing company in New Jersey, decided to declutter the common myths surrounding digital marketing once and for all.
Myth 1: Digital Marketing Is Only for Big Businesses
Digital marketing is for all. With the growth of technologies and widespread knowledge, digital marketing allows businesses to market their products, ideas, and messages to their audience.
Even small businesses with a well-rounded digital marketing strategy can now compete with the big brands.
Myth 2: Creating A Website Is Enough
Here is a question. Do you think building a shop is enough to attract an audience into the store? Of course not.
Similarly, a website can be thought of as a digital shop. It is a space where the audience can visit to learn about the company, know about what they offer and decide whether to buy the product or service.
According to Digital Googly US, a digital marketing company, building a website is only the fundamental step. To engage its target audience and establish a robust digital presence, a company must produce quality and relevant content.
Consistently producing exciting and engaging content in the form of blogs, FAQs, explainer videos, and others to answer the prospects’ queries is essential. It helps websites rank higher by sending a positive message to the target audience and building trust and confidence.
Myth 3: Email Marketing Does Not Work
Maybe this myth was developed and spread by companies that grew sour about their inability to wield the power of email. Like any other marketing method, the effectiveness of email marketing depends on the brains behind the operation.
Email marketing provides an excellent opportunity for companies to develop personalized content and send those right into their prospect’s inboxes.
Studies show that customers prefer email messages over ads on social media, apps, and videos to receive offers and promotional content. Therefore, email marketing can be a potent tool when backed by the right strategy and implemented correctly.
Myth 4: More the Hashtags Better the Post
Social media is filled with posts boasting a zillion hashtags and little to no conversion. The reason is simple.
Suppose a soap-making company designs a social media creative showcasing their new soap. Now they decide to add as many hashtags as possible, thinking – “more the hashtags, better the traffic.” They add #soapmanufacturer and #moisturizer, and many more, which is fine as long as it goes with their product.
However, to increase the number of hashtags, they add #candy and #rose, which do not relate to their soap. Now, the post starts attracting the wrong kind of audience who do not want to buy the soap or learn about the soap, decreasing the chances of conversion.
Therefore, it is essential to conduct thorough research and only include hashtags related to the post.
Myth 5: SEO Is Dead
With over 1 billion websites crowding the internet and zillions of content, it’s crucial to have a good SEO campaign in place.
SEO allows a company to attract prospects from halfway across the world as well as locals with the right strategy. According to studies, people prefer organic search results more than advertisements. Therefore, combining unique content with SEO and digital marketing strategies is crucial to increase credibility and trust in the prospects’ eyes.