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In this post, a digital marketing expert of our digital marketing agency in New Jersey explains Google Ads quality score and three main factors determining the quality score.

What Exactly is a Quality Score?

A quality score evaluates the quality of your advertising, keywords, and landing pages. A scale of 1 to 10 tells you how well your adverts are performing.

A well-performing PPC ad has a score of 8 – 10.

Why should you care about your quality score?

A high quality score means that your ad is relevant and has a higher chance of ranking, reducing your cost-per-click (CPC) and cost-per-conversion (CPC), and boosting your return on investment (ROI).

CPCs for ranking higher than five are discounted, while CPCs for ranking lower than five are increased.

If you have a higher score, you’ll get a better ad placement, more exposure, and a higher conversion rate for a lesser cost says one of the best PPC companies in New Jersey.

Three Main Factors that Determine Google Ads Quality Score

According to the PPC experts of Digital Googly, a digital marketing agency in New Jersey, here are the three key factors that influence Google Ads’ quality score –

Expected Click-through-rate

The expected click-through rate is Google’s estimation of the rate at which viewers will click through from your ads to your landing page.

While calculating this determinant, Google takes into account the historical click-through rates of both the keyword and the matched ad, as well as the historical click-through rate of the entire Ads account.

Ad Relevancy

It refers to how well your ad matches the search intent of a user. Here, too, your keywords play a role. If you run an ad copy that includes keywords related to a user’s search intentions, it will get you a higher quality score. 

This is why in-depth keyword research and writing copies surrounding those keywords are essential parts of our PPC service in New Jersey.

Landing Page Quality

If your landing page’s quality, relevance, and loading time aren’t optimized, they can hurt your quality score. 

A landing page’s quality is determined by whether it has simple navigation, a clear goal, and all the relevant information that a visitor needs to make a decision. 

It should also be related to your ad, telling the same tale that attracted customers in the first place to click-through.

You also need to make sure that your landing page loads within three seconds. Anything more than that will make your visitors bounce towards your competitors.