As the year 2022 approaches, you’re undoubtedly analyzing and budgeting for your complete digital marketing strategy for the future year. There’s a lot to think about – we’ve just come through an unanticipated public health crisis that disrupted sectors, altered social norms, and accelerated technology advancements into months rather than years.
Many businesses will use the year 2022 to clarify top priorities and determine the most successful ways to distribute their brand and product in new, innovative, and expanded ways.
Let’s have a look at some of the most important digital marketing trends for the year 2022:
Yes, when searching the internet, most of us have traditionally relied on typing our queries into Google. Today, though, voice search is becoming increasingly popular – consider Alexa, Siri, and Google Assistant.
Video Promotion and Marketing
This isn’t a new concept. However, video marketing has proven to be quite powerful and will continue to increase in the next five to ten years. Today, more than 70% of consumers have shared a brand’s video, and more than 50% think that watching a product video boosts their trust in making online purchases. According to the digital marketing professional in New Jersey, Google recognizes that video-rich websites are more engaging and will rank them higher in search results.
Augmented Analytics and Predictive Modeling
Predictive modeling and enhanced analytics are used in data-driven marketing to predict consumer behavior and direct marketing operations. It can be a fantastic method to stay ahead of consumer trends and boost competitiveness if used correctly. The Amazon Assistant, a Chrome extension that allows Amazon to make recommendations based on what you are currently searching for or seeing online, is a fantastic example of statistical modeling in the marketing area.
Geofencing technology, which will reach more than 2.3 billion people by 2023, is a location-based service that allows businesses to send customized messages to people who enter their “fenced” area. Text, email, social media, or an app can all be used.
Marketing authoritative content, according to 88 percent of B2B organizations, offers their audience the impression that their company is a legitimate and trustworthy source. With so much advertising bombarding both businesses and consumers 24 hours a day, offering helpful, instructive content on a topic that interests them is a fantastic approach to establish loyalty and keep them coming back to your site.
Ninety percent of consumers say they enjoy tailored advertising based on their particular search patterns when it comes to digital marketing services. In 2022 and beyond, personalized advertising will be an online marketing trend in New Jersey.
Social Messaging Apps
Social messaging applications should be a part of every digital marketing plan because they have one of the greatest captive audiences available. WhatsApp now has a monthly user base of over 2 billion people, surpassing Facebook Messenger in popularity in April 2021. But don’t panic, Facebook Messenger still boasts over 1.3 billion monthly users. With such large global numbers, you can’t afford to overlook the opportunity to market to people who use social messaging apps.
Changes in service delivery paradigms and technology have created a great opportunity that you may take advantage of. Take the time to learn about the digital marketing trends to watch in 2022; they’ll be crucial to your success, advises a senior executive of Digital Googly US, one of the best digital marketing agencies in New Jersey.