Most businesses nowadays are leveraging the benefits of advertising on Google and Facebook to reach a large target audience, generate leads, increase visibility and adopt strategies to see a return on their spending. However, there is a dilemma among social marketers about which one to choose for your brand. Let’s know the difference between the two, as said by a PPC company in New Jersey

What are Google Ads? 

Google Ads is an online advertising platform which allows businesses to increase their visibility, increase potential traffic to their website and generate revenue. As Google Ads are managed online, you can change your ad campaign, including the text and the budget. 

Moreover, Google Ads are also called pay-per-click advertising because each time a user clicks on the advertisement, the advertiser is charged a specific amount, said a PPC agency

Google Ads are usually meant for consumers who are actually interested in buying the product. 

What are Facebook Ads?

We all are used to scrolling through Facebook and seeing advertisements. But often, we don’t notice them. For digital marketers, Facebook Ads are a good option for promoting your page, posts or even your website itself. 

Facebook Ads are targeted towards audiences based on their location, profile and information. You need to create your ad and set a budget for each click or impression. 

Unlike Google Ads, which helps to find new customers via keywords, Facebook Ads help the user find the product/service that is of interest to them, said a PPC company. 

Facebook Ads or Google Ads: Which one should you use? 

Both Facebook and Google Ads are effective and powerful advertising platforms to reach your audience and promote your business. Both these advertising platforms have different business objectives. Google Ads are best for targeting the audience looking to buy the product. On the other hand, Facebook Ads are meant to build brand awareness of products. 

As per the opinion of a PPC agency in New Jersey, Google Ads are more effective than Facebook Ads for specific marketing goals and business. For instance, if your brand is service oriented or a local business, you may consider using Google Ads. 

Though Google Ads is a little bit expensive, it is an effective form of advertising since it primarily focuses on keyword searches of the users. 


Both Facebook and Google Ads offer certain features which can be helpful for your brand to grow. Based on your goals, budget and audience, you have to make a decision about which one to choose.