You’re not alone in wondering, “What is Facebook Insights?” Although you’ve been using Facebook to market your business for a while, there’s a good chance you haven’t tried Facebook Insights, the holy grail of Facebook analytics.

Facebook Insights is a tool that eliminates the guesswork when it comes to your company page by providing you with vital information on when to publish, what to post, and even highlighting trends in your prior content. Just log into your Facebook business profile and choose the “Insights” button at the top to access it, say social media marketers of a media and marketing company in New Jersey.

We’ll speak about some metrics now that we’ve described what Facebook Insights is and how to use it.

Facebook Insights Metrics You Can’t Ignore

You should pay attention to the following Facebook Insights metrics:

Actions on Page

There are a plethora of micro-metrics available inside this particular metric. You can choose the time frame for which you want to examine metrics at the top of the section. You can use the numbers to see if your calls-to-action on your page are getting enough attention. If your CTAs’ interaction rates aren’t as high as you’d want, try adjusting the phrasing. Or, if you don’t have any, make some and include them in your social media marketing strategy.

Page Views

Page views are another measure you’ll be able to check using Facebook Insights. If your page visits aren’t as high as you’d like, you might want to look into other options. You can encourage visitors to visit your Facebook page via your monthly emails, your website, or through other social media platforms.

Page Previews

This one is straightforward: it displays the number of users who have viewed your page in a given time period. Because page previews aren’t very actionable, you shouldn’t be overly concerned if your numbers are low. Try following the same guidelines for page views as previously to boost the number.

Page Likes

You can see how many individuals like your page in Facebook Insights’ page like section. If your Facebook page doesn’t have as many likes as you’d want, consider promoting it on your website, in emails, as well as on other social media platforms. You can even include your Facebook URL on your business cards if you have a physical location. Not to mention that you could run a social network marketing campaign to assist people find you on sites like Facebook.

Post Reach

Post reach is an excellent metric to look at if you’ve ever wanted to see how far your posts have gone. If you want to get your creatives or posts seen by more people, you may start by enticing them to share it in exchange for a chance to win a prize. You might even request that users respond to your article based on their thoughts on a particular subject.

Post Engagement

How many people are commenting on your blog posts? When do your followers get online? All of this and more can be seen in the Facebook Insights platform’s post engagements area. Use the time and post type stats to fine-tune your publishing schedule and content if your engagements aren’t as high as you’d want.

Bottom Line

Congratulations if you utilized this post to learn how to use Facebook Insights to determine the success of your Facebook page. Digital Googly US will assist you if you were dissatisfied with the metrics you saw. We are a full-service digital marketing agency in New Jersey with a focus on social media.