For many eCommerce businesses, Google Ads is one of the leading marketing channels.

In some research studies, Google Ads accounts for 18% of all eCommerce revenue.

So, if you’re considering investing in Google Ads, here is everything you need to know to help you make a decision – presented by the PPC experts of Digital Googly US, a digital marketing agency in New Jersey.

Why Choose Google?

According to Statista, almost 30% of all global web traffic in 2019 came through a search engine, and as of now, Google boasts over 92% market share.

Still not convinced? Here are some more benefits – 

Targeting ability

Google Ads help you target individuals who search for specific keywords, allowing you to filter your audience down by age, geography, or language. 

The platform also enables you to prioritize certain days, times, or frequency for your ads to display, choose which types of devices to appear on, and decide where your ads appear.

Control over your costs

If you are a small business with limited resources, investing in a PPC company in New Jersey that is a Google partner will help you make the most of your advertising budget. 

The reason is that the amount of control that Google Ads lets you have over your ad spend is unparalleled – you can specify how much you want to pay per month, per day, and per ad. 

On top of that, you only pay when your ad is effective, and someone clicks on it.

The power of analytics

The Google Ads interface makes it simple to determine which ads you’re running are the most effective. You can also see which ads were clicked, which resulted in a sale, and even how long they were looked at or your prospects browsed your product before making a purchase! 

These data help the PPC experts of our digital marketing agency in New Jersey refine our clients’ ads and optimize their campaigns for the best results day in and day out.

Bidding Strategies

Google Ads offers a variety of bidding strategies that you can choose from according to your goals and resources. The strategies include – 

  • CPC (cost per click): You pay for each click on your ad. This is the most common strategy for newcomers, as it has the lowest risk and a good ROI.
  • CPM: Bid on and pay for 1000 impressions.
  • CPV (cost per view): This bidding strategy is used when running video ads and charges per view or impression.
  • CPA (cost per action): Determines bids to obtain as many conversions as possible.
  • ECPC (enhanced cost per click) – Google automatically adjusts your bids to increase conversion rates.

Google Ad Types for Ecommerce

Google Search Ad

This is the type of Google Ad you were probably thinking of all along. Google Search ads appear at the top, bottom, or sidebar of your search results and include a headline, display URL, and a short description.

This ad type allows you to showcase yourself to people who actively search online for your products or services.

Display advertising

According to one of the best PPC companies in New Jersey, eCommerce businesses can use display ads to entice the audience of a website, social media platform, or other digital media to take a specific action. 

These ads can be text-based, image-based, or video advertisements that encourage users to click and visit a landing page and take action (e.g., make a purchase).

Video Ads

Video ads merge two things that catch user attention: movement and sound. Both play an essential role in conveying an efficient message, leading to better engagement and shareability. 

The effectiveness of video ads makes it the present and the future. So, it’s time to leverage movement and sound before your competitors get better at doing so.

Shopping Ads

Choo-choo. What’s that sound? It’s the sound of the eCommerce train that you’ll miss if you don’t leverage the power of Google shopping ads.

Studies show that many users are clicking on Google shopping ads (much more than standard text ads.) Thus, more and more eCommerce businesses are looking to leverage such ads for their business. Are you?

So, feeling overwhelmed? It’s okay if you do so. After all the options that Google ads provide and the possibilities that come with them are endless. 

This is why it is best to take the help of a professional if you are looking to invest in Google Ads and make the most of it.
Don’t get lost in the possibilities; talk to our experts of PPC services in New Jersey and boost your eCommerce.