There are many methods to make a video engaging, but when it comes to healthcare material, there are a few things to keep in mind. At Digital Googly US, our team of 3D animation artists and video production experts take this seriously, meticulously planning each aspect of a healthcare video creation. We think that any issue, regardless of its complexity or sensitivity, can be reduced to a basic, easy-to-understand video that connects with its target audience. When creating healthcare explainer video content for our clients, there are a few factors we keep in mind.
Communicate with Your Audience
At the end of the day, the person behind the screen should be your first concern. When it comes to healthcare, that person is usually a patient or a professional looking to further their education or improve their practice by utilizing cutting-edge technology.
Your audience not just includes patients, but also their friends, family, and caregivers who are keeping an eye on them during their medical journey. Their ages and knowledge of the topic, as well as their emotional state while viewing the video, can vary substantially.
The setting in which they’re watching the video has an impact on how they take in the information. We propose short, simple videos that get right to the point for in-practice viewing. For videos seen at home, a stylized animated approach would be best, bringing the audience in with colorful characters that would help them connect with the story while simplifying complex issues.
Know When to Use 3D Animation
3D animation enables us to realistically demonstrate new tools and treatment approaches in a way that would otherwise be impossible. These realistic representations can arouse interest in a new product while also correctly showing its use.
A 3D explainer video is easily customizable, making it an excellent choice for showing numerous perspectives of the same subject in a realistic manner. We don’t have the same complex issues in a 3D animated space as we would in a practical live-action production.
Make Character Design Intentional
Characters are an excellent method to make sterile medical concepts approachable, and they allow viewers to readily identify with the voice on-screen. These things do happen in the human body, from genetic disorders to dental procedures, and illustrating a body where these things happen will help orient your viewer.
We prefer keeping the characters basic and stylized, even if the established design style is hyper-realistic. Nothing is more confusing than a lifelike human depiction gazing at you from a weird valley. Simple 2D or 3D silhouettes will keep viewers focused on the messaging rather than the character in procedural videos.
The overall healthcare scene (as a visual medium) is ever-changing, with social standards and cultural constraints forming the foundation. In the end, it’s up to you how you want to approach your healthcare video. At Digital Googly US, one of the best 3D animation agencies in New Jersey, we like to comply with these guidelines to make sure that explainer video content for your brand is both engaging and informative.