Everyone understands that you make an explainer video to explain something. That is self-evident. However, making a truly great explainer video necessitates preparation.
Before you start writing a script, you need have answers to a few questions and then develop a marketing strategy, says a 3D animation artist of Digital Googly US.
Here are some pointers to help you create a strategy for converting viewers and starting a dialogue about your product.
1. Deal with the issues that are bothering your customers
This is undoubtedly one of the most prevalent methods for attracting attention in a marketing message. Basic human communication and empathy are at the heart of everything.
What exactly does this imply?
You made your product to solve a problem; remind your customers of their problems!
This strategy is quite effective at grabbing people’s attention. It also works because it instils in the viewer the belief that if you, the company, understand their problem, you’re a reliable source for a solution.
After you’ve addressed their concerns, you can move on to discussing your product and its features. Then you may encourage them to continue the conversation on your product website, or wherever you want them to go next in your funnel.
2. Be original and unique
The competition is fierce, and it can take months to come up with a distinct and original proposal. There are numerous sources of distraction. Your idea will be buried in a sea of forgettable content if you don’t discover a technique to get people to pay attention.
It’s a little different with explainer videos since people are sometimes receptive and eager to listen and comprehend, and all you have to do is explain.
To make a lasting impression, though, you must be unique and intriguing. You must instill in them the belief that you are the greatest alternative for them and that they should choose you.
3. Why are you better
This is possibly the most underappreciated and useful piece of advice. When it comes to explainer videos, we notice a lot of them that start with the problem (addressing the pain points), which is unnecessary.
Assume your product is a project management application. When people don’t know what project management tools are, it’s fine to talk about their pain points or problems. But, at this point, everyone is aware of them, and chances are they are already using one that isn’t doing as well as they would like. All you have to do now is persuade them that your product is superior than the competition. So, begin with your one-of-a-kind pitch.
If you’re entering a crowded market, go straight to how you’re different and why you’re distinct, advises an experienced professional of the explainer video production company in New Jersey.
4. Use a variety of CTAs (Calls to Action)
The sales procedure is delicate. Every minor detail can influence a customer’s decision to buy from you. You should know how many stages you should take with your client before pressing for a sale, depending on your product or service. One of those measures is to include an explanatory video in your funnel. Because, let’s face it, a video isn’t going to close a sale on its own.
A decent explainer video, on the other hand, can take care of the first 65-85% of your work. After watching the video, the goal is to figure out where your customer is at. Experimenting with different CTAs is a smart method to do it, say the marketing executives of a 3D animation agency in New Jersey.
Always keep in mind that an explainer video is a tool, not a finished product. It will not suddenly provide you with clients and sales if you develop one and do nothing with it. Knowing your demographic, writing a message with a unique proposition, and experimenting with a few alternative CTAs might mean the difference between a huge success and a complete waste of time and money.