One time, at a get-together of my college friends, which we arranged after almost fifteen years, I met with my best friend and ended up purchasing an antique gramophone. 

You might be thinking, how in the world did that happen? Well, here’s the story.

My best friend and I were both fans of the antiques, especially stuff related to music. 

We planned to become vinyl disc collectors, but years down the line, I lost my time and passion for thinking about garnering a shelf of old classics. 

However, I found at the party that my friend kept at it, and he not only now had hundreds of vinyl discs but also a beautiful gramophone. He hyped me up, and the next day, I bought a USD 500 vintage gramophone.

This is what influencer marketing is all about – providing value to the audience and in the process, making a sale.

Read ahead to know more as Digital Googly US, a digital marketing agency in New Jersey, will explain influencer marketing and its benefits.

What is Influencer Marketing?

An influencer can affect others’ purchasing decisions due to their authority, knowledge, position, or relationship with their audience.

In the story above, you can identify my friend as an influencer. He had such an impact on me that after fifteen years of little to no contact, he influenced my purchasing decision to buy something I had almost completely lost touch with. 

He not only resurrected my dormant hobby, but he also ended up making a sale for the vintage shop from which I purchased the gramophone. Now, that is influencer marketing at its finest.

In recent years, through working at a digital marketing company in New Jersey, I have witnessed a boom in influencer marketing. The boom is so great that from being only a USD 6.0 billion in 2020, it is set to rise to USD 24.1 billion by 2025.

So, now that you have a clear idea of influencer marketing; let’s get to the benefits you will observe upon investing in it.

Five Benefits of Influencer Marketing

1. Quickly establishes trust

As influencers invest time and effort in fostering relationships, trust, and credibility among their followers, people value their advice and recommendations.

Therefore, when an influencer markets your brand, your prospects are more likely to trust your credibility and usefulness.

2. Enhances Brand Awareness

Influencer marketing can significantly increase your online reach and positioning, allowing users to learn more about your brand, its history, who you are, and the solutions you provide.

At Digital Googly, a digital marketing agency in New Jersey, we used influencer marketing on YouTube for one of our clients to increase their brand awareness. Due to our efforts, we ended up generating 11x higher ROI.

3. Complements Your Content Strategy

Sharing influencer content can help you fill in the blanks in your own content calendar. This is useful when you’ve run out of content ideas or simply need some quality content to post on your social media pages.

4. Reaches Your Target Audience Effectively

This is a significant benefit. Your content gets placed in front of social users who are already interested in your niche by relevant influencers. 

You won’t have to spend extra money testing and finding your audience because the influencer has already built one on social media.

5. Offers Incredible Value to Your Audience

Delivering content that solves problems, educates, and inspires your target audience is at the heart of inbound marketing. This concept is embraced by influencer marketing as influencers are already in tune with the needs of the people they serve.

As a result, you can easily use their content to provide value to your audience.

Want to make the best of influencer marketing for your brand but don’t know where to start? Digital Googly US, a digital marketing agency in New Jersey, got you covered. Visit to connect with us. We will be happy to hear from you.