Imagine having free access to a massive shopping mall that only shows you the things you want – all in the palm of your hand!

Whatever a person’s passions are, they are constantly curating their Instagram feed to create a personalized atmosphere of everything they enjoy. This is the “sweet spot” on Instagram where you may communicate with devoted potential buyers who are interested in the things you sell.

Without a doubt, Instagram provides a unique platform for retailers and direct-to-consumer enterprises to target clients who are already passionate and engaged with specific categories of merchandise, say the social media marketing experts of Digital Googly US. You can quickly establish a brand offering that expresses your goods, such as elegant and chic for luxury products or more adventurous and outdoorsy for athletic gear or camping equipment, which is very beneficial for small enterprises.

How Big is Instagram’s Dynamic Marketplace

Instagram continues to grow dramatically, with over 1 billion monthly users globally (including over 140 million in the United States alone). In actuality, as individuals adjusted to life in a stay-at-home atmosphere driven by the coronavirus, Instagram engagement increased by 13.8 percent in 2020 (rather than the expected 1.4 percent). As per a recent report, more than 90 million Instagram account users click on a product tag every month, and over 200 million users view business accounts every day. With these figures in mind, the e-commerce market is estimated to be worth more than $200 billion every year and expanding.

What Kind of Products are Successfully Sold on Instagram

Instagram is your one-stop shop for all things visual! The breathtaking graphics that are supposed to catch the imagination attract users in. Color, beauty, and a timeless design approach can all work together to convey a story and encourage the user to imagine what their world may be like. According to the marketers of the New Jersey-based social media marketing agency, you can take a simple product and present it in the most appealing way possible with Instagram.

If your products are clothes, for example, coupled with the ideal jewelry and shoes you have produced a hit. Now, depending on how you’ve built up your catalogue, your clients can connect to any tag or the entire collection.

Instagram shopping, as a photo and video-sharing service, is perfectly suited to products that improve the home environment or fashion sense – in particular:

  • Furniture, accessories, patio, and seasonal decorations related to home décor
  • Products for beauty and skincare (organic, cruelty-free, custom blend serums)
  • Clothing, shoes, and accessories like jewelry and watches (environmentally friendly clothing)
  • Food preparation and kitchen
  • Reusable bags, bamboo toothbrushes, glass receptacles, metal straws, and products related to eco-friendly living
  • Vitamins, supplements, protein powders, kombucha, and products associated with healthy living
  • Shoes, clothing, and equipment for sports and fitness

Exciting Ways for Engaging Potential Customers

Instagram introduced Shop, an immersive full-screen retail, in the summer of 2020. You may create an in-app shopping destination with an Instagram business profile, where users can visit a shoppable storefront through your Instagram business account, as well as your feed and stories.

People can browse your products in Shop and then purchase them through checkout without ever having to leave the Instagram app. By creating themes that reflect a curated brand story, you can modify the overall experience, says the head executive of social media ads.

Instagram Checkout is Now Available

Instagram has unveiled their new Checkout tool as part of their latest Shop updates. Customers can be inspired, and choose or shop their items with Checkout, then check out and return to their Instagram feed. Customers had to go to the seller’s website to pay in the past, which was inconvenient for them, forcing them to fill out shipping and payment information at each new location.

Customers can now pay directly in Instagram with Facebook Pay, Visa, MasterCard, Discover, American Express, and PayPal, regardless of how many suppliers are involved in their order.

Taking Advantage of Instagram Ads

It’s a small company utopia on Instagram, where businesses with fewer than 10,000 followers have a better engagement rate. The more followers you have, the less likely you are to engage with them directly as a consumer.

That’s where Instagram Ads come in – they let you target certain audiences and reach out to those who aren’t yet following you. And, of course, Instagram makes it simple to turn postings into ads. Therefore, if you want to increase your followers on Instagram and reach out to them in a planned way, you can use Instagram Ads as per your business needs.

Bottom Line

Consider Instagram shopping as part of your 2021 social media marketing strategy, where your products can be seen by a large, engaged audience. While stay-at-home rules and restrictions are being applied and maintained, e-commerce has established a deeper grip with customers that appears to be increasing, with Instagram at the forefront.