So, you read about the benefits of social media marketing and now have decided to give Facebook and Instagram a try. But, alas, your budget will not allow you to spread your wings on both of these platforms. So, what do you do? Which platform should you focus on?

Here at Digital Googly US, a PPC company in New Jersey, we get this query a lot (a lot, lot).

Therefore, in this blog, we have decided to decipher which platform will be suited to your company.

Here are some factors for you to consider –

Ads Management

The campaign manager on Facebook has many options for objectives, ad sets, and ads. You have a multitude of combinations to try out and numerous ways to preview all of the available ads.

On the other hand, the Instagram ads manager went for a simple style. You can set up ads with just a few taps. 

If you don’t want to invest much of your time in shuffling through piles of data and you just want the big picture, Instagram is good for you.

Of course, there is nitty-gritty to both platforms, making it hard for beginners to get started with marketing on these two platforms. Therefore, if you need help setting up your social media marketing campaign, consult a digital marketing agency in New Jersey.

Demographics and Audiences

Before deciding which platform to focus on, another major factor that you need to consider is the existing demographics and audiences of the platform. This will help you decide which platform better suits your brand.

For example, Instagram has a larger millennial and Gen Z audience than Facebook. This is a major consideration for companies that want to expand into and attract these demographics.

On the other hand, Facebook’s demographics cover the broadest ground of any network out there. Therefore, you are likely to find at least some of the segments of your audience on Facebook.

Find out your target audience and on which platform they mostly hang out. That platform should be at the center of your social media marketing efforts.


On Instagram and Facebook, the ad types are the same. These include –

  • Carousel: two more scrollable images or video
  • Single media: image, video, or slideshow of images
  • Existing posts: includes links that you might have shared

One difference between the two platforms is that on Instagram, you can’t make any in-caption links clickable. Instead, you’ll need to use call-to-action buttons to add a link.

The ad types may be similar, but the format and the essence of content that gathers traction on each of these platforms are very different.

On Facebook, you can share various types of posts like blogs, news articles, case studies, or even memes and get your followers’ attention.

However, on Instagram, the audience prefers visual content. Before you can think about creating other types of content, you must first think about creating compelling photos or videos. News articles clearly do not perform well in this category unless accompanied by an attention-grabbing image that helps tell the story.

According to one of the best digital marketing agencies in New Jersey, if you have a lot of strong visual content to spare for ads, Instagram is a better option for your brand.

However, if your content is more varied or includes more written content, Facebook may be a better fit for your company.


Your goals will determine which platform will be suitable for you. Therefore, you need to decide upon, document your objectives, and choose the platform that best suits your goals. If your choice of social media platform does not align with your marketing goals, your ad spending will surely go down the drain.

For instance, objectives like brand awareness paired with eye-grabbing content would perform well on Instagram. Whereas an objective like more website clicks paired with a favorable news or review article would be better on Facebook.

This is why our social PPC experts here at Digital Googly US, a PPC company in New Jersey, go in-depth to decipher the goals and objectives of our clients before starting with social media marketing.

Well, now you may have some idea about the perks of both Instagram and Facebook, and we hope this blog has helped you come to a decision.  If you have any further queries regarding social media marketing, feel free to connect with us. We would be happy to entertain you.