Conversion rates on websites are typically in the range of 2% to 3%.
That means that for every 100 visitors, you can expect 2 to 3 customers if your digital marketing efforts are worthwhile. To be honest, it’s a pretty good conversion rate.
Most websites receive only 0.1 to 0.2 percent. However, the conversion rate varies from industry to industry. The typical conversion rate for the healthcare industry, for example, will not be the same as for real estate or entertainment.
Therefore, take some time to research and examine your competitors’ and your own conversion rate over the last few months and find an average. Set this average as your company’s benchmark, and use the tips given below to improve further.
Here are seven tips from Digital Googly US, a PPC company in New Jersey, to help you boost your conversion rate.
Tip No. 1 – Remove unnecessary form fields
If you want to kill your conversion rate, the best way is to develop your form like a bank’s – arrays of blank spaces waiting to be filled. Banks can get away with it because the information needed is necessary. But, if you make a form like that for your website, your prospects will bounce so fast you will not even be able to watch them go.
Therefore, it is best to remove any unnecessary form fields, leaving only those essential to accomplishing your goal.
Tip No. 2 – Add Social Proof
When you bought your TV, how many TV buying guides did you read, and reviews did you watch? I’m sure you went through the reviews and guides at least once, which is true for everyone.
Like you, except for some, most people do not like to be the first to try out a new product or service. So, it is essential to set their minds at ease by giving testimonials and/or evaluations from previous clients.
Consumers are reassured by social proof, like testimonials and reviews. Studies show that if quality testimonials and reviews successfully buffer considerable uncertainty, it can lead to up to 400% improvement in conversion.
Tip No. 3 – Remove Distractions
Have you ever landed on a web page and got lost amidst a mess of distractions? What did you do after a couple of seconds? You got out of there. So will your prospects if you fail to eliminate distractions from your landing page.
Your landing page should be easy to read, understand, and navigate. Only include the information that your visitors require and are absolutely necessary, says Digital Googly, a digital marketing agency in New Jersey.
Implement the following whenever possible:
- Subheadings and headlines
- Features and advantages
- Testimonials and/or testimonials
- The use of a visual mixed with context to demonstrate what you’re offering.
You can also include other elements such as live chat boxes and videos, but ensure that you do not make it distracting. Every element in your landing page should be carefully constructed to complement each other and persuade users to try what you offer.
Tip No. 4 – Add a third-party signup service
Alternative login methods allow users to use their Google, Facebook, or other accounts to signup rather than creating a new profile from scratch. This practice eliminates the signup form altogether, resulting in an improvement in conversion rate.
Top No. 5 – Optimize Your CTA
Gone are the days of generic CTAs like “Sign up” and “Start trial.” Your prospects have seen maybe thousands of such and are probably grown desensitized to these words.
Therefore, spend a few minutes improving your copy. It will undoubtedly result in a quick conversion rate increase.
Try to begin your call to action with the word “Yes.” It has a solid psychological impact because it portrays the offer positively. For instance, instead of writing ‘Get Discount,’ you can write ‘Yes, gimme my discount’ or ‘Yes, I want that discount.’
Pro tip from the best PPC company in New Jersey, “A/B test your creative copy to settle on the best result and use it in your landing page to witness an easy conversion rate win.“
Tip No. 6 – Add Live Chat Feature
Many visitors consider purchasing your service or product but become hesitant because of a lingering doubt or question. They leave your site with doubt and fail to return. Why let such a potential customer go away so easily?
Try using live chat tools. They are ideal for assisting these individuals.
Live chat tools, like pop-ups, are simple to integrate into any website and provide an immediate boost to your conversion rates.
Tip No. 7 – Offer Money Back Guarantee
Consumers are wary of taking risks. We all are. Nobody wants to risk their hard-earned money unless they’re confident they’ll get what they paid for.
Therefore, a money-back guarantee can help calm nerves and overcome objections, says Digital Googly, a PPC service provider in New Jersey.
But what if the refund percentage surpasses the sales percentage? Don’t worry. Follow these two tips –
- Make your products or service great – If you have a subpar product or provide lousy service, it is only natural for people to want their money back. Therefore, invest time and resources in making your product and service fool-proof.
Provide 60 days money-back guarantee – If you genuinely believe in the value of what you offer, increase the money-back timeframe from 30 days to 60 days. Studies show that a 60-day money-back guarantee boosts sales while keeping your refund percentage the same as that of 30-day.