Choosing the appropriate domain name used to have a significant impact on your SEO rankings. Today, though, the situation is a little different. EMDs (exact match domains) were a major thing at the time. Because the keywords were directly in the domain, Google would improve your results. That alone provided credibility and ranking power to a website, explains an SEO service provider in New Jersey. On the surface, it seems to sense. If you wanted to buy a computer and ran a Google search, sites like www.bestcomputerdeals.comand www.buyacomputer.comwould appear to be the top places to look. Other businesses employed subdomains and subfolders to cram even more keywords into each URL in the hope of improving their search engine rankings.
How didThings Change
Google discovered that authoritative websites required more than simply a great domain name to be successful. Many other characteristics, such as referring sites and reputable information, were factored into the algorithm.
The importance of site content is evident on the results page. Previously, Google would display the results and highlight the terms in the title tag, which frequently contained the domain. Keywords in the search question are now bolded within the schema markup or piece of content from the site when running a search for buying a computer.
How important are Domain Names
The domain name you select is an important aspect of your marketing strategy. You should pick a domain that matches your company’s branding and isn’t too difficult to remember.
In a URL, the name isn’t the only factor to consider. TLDs (top-level domains) should be considered by businesses. It makes a difference if your domain is a .org, .com (or any of the other thousands of options). We recommend that companies use a .com domain because the majority of potential clients will believe that’s how your website address ends. In other words, if your domain ends in.com, it will be easy for people to navigate straight to your site.
PPC and Domain Names
PPC is one area where domain names may have a greater impact. If you have a limited amount of ad space, using a keyword in the domain name may be beneficial. People who click on PPC advertisements are usually shopping for specific products rather than corporations.
When the location is incorporated in the domain or subdomain, the local SEO results can be improved. If your domain finishes in a place-based TLD, such as.uk or.de, for example, the clickthrough rate is likely to be higher if someone is looking in that location.
Should You Change Your Domain Name
If you already have an exactly matching domain, you might be asking whether it’s worth switching. Probably not; however, it will depend on some factors.
Companies and websites with established branding and traffic do not require a domain change. Years of effort and reputation management go into developing a brand, and if it’s working for a company, don’t modify it.Concentrate your SEO efforts on generating high-quality content, establishing referral links, and obtaining positive reviews or mentions from influential people.
It is important to have a robust SEO strategy no matter where you are on the business longevity spectrum. We, at Digital Googly US, can assist your business with completely managed, advanced SEO services. Contact us right away.