As a social marketer, you’ve likely witnessed the power of hashtags, a topic that has generated a lot of buzz over the years. They began to acquire traction on LinkedIn as well, which was quite important for Instagram at the time. Hashtags on LinkedIn serve the same purpose as they do on other social media networks.
You can do the following with LinkedIn hashtags:
- improve the reach (number of people who see your content)
- increase your brand’s visibility
- focus on your business
- and increase the number of people who see your material
What’s more, having a social media marketing strategy for selecting LinkedIn hashtags will help you skyrocket your efforts!
Integration of LinkedIn Hashtags into a Successful Marketing Strategy
1. When creating a post, include hashtags
You’re undoubtedly wondering how to use LinkedIn hashtags to increase the visibility of your text or videos and turn them into strong conversation starters among your peers or even organizations, right?
You can use hashtags on LinkedIn:
- When you are writing or sharing a post
- When you are writing an article
2. Use the hashtags suggested by LinkedIn
Because the platform’s algorithm aims to provide its users with quality and relevant content, you’ll get some aid in that regard as well, thanks to the network’s hashtag suggestions.
As a result, when you post something on LinkedIn (a photo or a video), the platform will propose hashtags based on the topic you’re sharing, says the marketer of a renowned digital marketing agency in New Jersey. If they appear to be a good fit, you can give them a shot and change your approach based on the outcomes.
Of course, you can also use the # symbol to create your own hashtags.
3. Find more ideas by following hashtags
Another fantastic feature of LinkedIn hashtags is that you can use the platform to find and follow hashtags connected to the topics you’re interested in. From a marketing standpoint, this is a breakthrough since the content can break past a narrow bubble and reach a larger, global audience.
As a result, it appears that using LinkedIn hashtags can help you find intriguing and valuable topics to help you create an interesting content calendar in the future. You’ll notice that your LinkedIn feed fills up with more beneficial content for your business if you follow the hashtags that are related to your niche.
4. Make a hashtag with your company’s name on it
If you’re wondering how a branded hashtag may benefit your business, the team of social network marketing experts of Digital Googly in New Jersey has the answer right here: they’re a terrific method to keep track of your mentions and, as a result, the level of interest people has in your brand.
There’s also a second great reason to use them: it makes consumers think of your company every time they see that hashtag.
5. Don’t overuse hashtags
Although there is no limit to the number of hashtags you can use with your LinkedIn postings, using too many is not a good idea.
According to best practices, to avoid appearing spammy or shallow, use between 3 and 5 hashtags in every post.
Also, keep it as promotional-free as possible. High-quality material is valued by LinkedIn’s algorithms.
It’s obvious that if you’ve never used them before, now is the moment to do so! According to the experts of a social media marketing firm in New Jersey, hashtags are an excellent method to keep up with the newest news in your field. In addition, you can use them to come up with new content ideas and hot subjects in your niche.