Most people only think about their site’s layout, the appearance of the main page, graphics, copy, and, of course, call-to-action buttons, but what about color? Does your website have the correct colors to elicit the desired response from visitors? Colors are just as potent as any other element in web design, and you need to be aware of how they can affect your clients, according to the top web development company in New Jersey. In this blog, experts of Digital Googly US would want to discuss about color in more detail, specifically in terms of website design.

Influence of color

Color has a significant influence on our emotions and attitudes, whether we recognize it or not. Color psychology is the study of how color can influence human behavior based on the associations we’ve already made with that color.

The majority of the time, the color assessment takes place on a subconscious level. While individuals can sense when colors ‘clash’ or appear ‘wrong’ in a certain situation, a buyer will almost never tell you that the website’s background color was the reason they bought your goods.

Your website’s color scheme

The majority of websites use two colors. One is the primary one, while the other is the secondary one. Some websites may employ three colors, with the third serving as an accent color. These colors should, in all situations, be directly tied to your brand.

According to a renowned website design company in New Jersey, the dominant color is the one most closely connected with your brand and logo, so that people can quickly associate it with your company when they see it. Complementary colors can be used as part of your branding or, at the very least, to give a good color balance.

The following basic color concepts can be used to dig deeper into specific uses of color that influence your site.

The best color is blue – Blue is associated with trust and order, which may be one of the reasons for its popularity. Even if it isn’t one of your brand’s core colors, make sure to use it throughout ad content, reviews, testimonials, and even product packaging. When seeking to appeal to a specific gender, you should look to avoid the least preferred colors such as orange and brown, while simultaneously using favorite colors. Even if the addition is only a border or a shadow accent to the headline, it can make a difference.

Green is green – The color green is nearly typically linked with nature and the outdoors. As a result, it’s a great primarily color for any website that has something to do with nature or the environment.

Black is the new gold – Colors like gold and silver were once associated with wealth and luxury, but now the color black has firmly established itself in that position. There is a level of elegance that the color brings with buzz concepts like ‘black label’ and ‘black is ageless’.

Yellow is associated with warnings – It is usually connected with warnings, as illustrated by warning signs and traffic signals. It’s also a cheerful color, especially when used in a brilliant shade. Because of these connotations, it can be difficult to utilize correctly all of the time. It’s a terrific color to draw the eye and elicit strong emotions in small doses.

Bottom Line

Color does influence how we perceive things as humans. You want to make sure your website is using the proper colors not only to ensure that you’re making the right link between color and emotion, but also to ensure that you’re not making a wrong association. You can make small modifications while developing your website in New Jersey. It will result in greater conversions by carefully selecting your colors and then testing to ensure the target audience agrees.