The internet shopping experience is remarkably similar to the shopping experience in a food store. You want to have a good time with no hassles. You want to be able to rapidly traverse the store, grab what you need right away, skip the checkout queue, and get back home.
You don’t want to deal with a slow cashier, things that are out of stock or not where they should be, rude workers, or a crowded parking lot. You just want to get what you came for (groceries) and get out of there. It’s easy for us who go to the supermarket to point out things that annoy us or that we believe could be better.
When it comes to our own designs and user interfaces, though, we may not be able to spot these irritants before consumers do. Let’s go through some dos and don’ts, as highlighted by a website design & development company in New Jersey, to assist designers stand back and see their designs and user interfaces through the eyes of the visitor.
Dos
Provide a Seamless User Experience Regardless of the Device
Visitors to your website use a variety of devices to access it. They can access your website via a desktop or laptop computer, tablet, phone, music player, game console, or even their wristwatch. A key aspect of user experience design is making sure that no matter how a person views your site, they have the same experience they would have if they visited from a different device.
Create a Navigation System that is Easily Recognizable and Simple to Use
Understanding that consumers are looking for content is critical to offering a positive user experience. They’re looking for the information you’re providing on your website. They get there by using the navigation on your site to swiftly find the information they’re looking for.
Create a user-friendly navigation system that is simple to understand and utilize. Design your navigation so that visitors can reach where they want to proceed with the fewest number of clicks possible.
Turn the Most Important Object on the Screen Your Primary Focus
Users are more inclined to scan the screen fast rather than read everything on it. As a result, if a visitor or user wants to find material or perform a job, they will scan the site until they find it. Make critical content, such as screen titles, login forms, navigation objects, or other important content, a focal point so visitors can see it immediately, advises an expert responsible for developing websites in New Jersey.
Allow the User to Control how they Browse
Hijacked scrolling and auto-play videos are two popular irritants that have recently arrived on websites and steal control away from consumers. When creating a website or user interface, you want to provide the user complete control over their browsing and navigation.
Auto-playing video clips, removing a user’s ability to scroll, opening links in new tabs/windows, and playing music or sounds in the background are all known to upset users.
Don’ts
Allow the Site’s Design to Impair its Readability
A site’s or user interface’s design should never obstruct the user’s ability to consume the content on the screen. This can include busy backdrops behind text or poor color schemes that make the site difficult to read.
Busy backgrounds are distracting and divert attention away from the information, especially if they are directly beneath the content. Furthermore, avoid using color schemes that reduce the contrast of the font on the screen.
Prevent a Visitor from Scanning the Screen
Users and visitors alike frequently scan the screen fast before settling in to read something with concentration. Users frequently search for visual clues such as headlines, graphics, buttons, and blocks to determine where their attention should be focused. Use easy-to-read headlines, illustrations to explain points, navigation buttons, and content blocks that are unique or vital to assist users scan the screen for what they need.
Make your Readers Wait for the Information to Load
Website users’ attention spans and patience are short, so if they have to wait for your site to load, they will feel frustrated and leave if it does not load quickly enough for them.
Keep in consideration the effects of your design decisions on the site’s loading time when creating your site. Large graphics, a lot of jQuery and animations, and relying on third-party resources all slow down your site’s load time.
Bottom Line
Standing back and taking an unbiased look at your site’s user experience will greatly lessen any potential hassles users may have while searching for content or completing a task. You may assist your visitors and give a positive user experience by following these dos and don’ts, as recommended by Digital Googly US, the leading website design company in New Jersey.
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