We are so visually oriented that we judge a website by its visual appeal in less than 0.5 seconds.
So, what can you do to appeal to your audience in such a short time? Make your hero image the best you can.
A hero image is an image at the top of a website. It is the first thing that your website visitors see. Heroes come in various sizes and shapes, ranging from large headers to full-screen banners to featured content.
An ideal hero image is flashy, pretty and effective at engaging visitors, says the lead web designer of Digital Googly, a web design company in New Jersey. Therefore, it is now an extremely popular web design element.
So how do you make the best of a hero image?
In this blog, we present an easy 3-point guide that you can follow.
Make sure your image looks sharp! Now that computer and phone screens are so large and clear, your customer will immediately notice if you have a low-resolution hero image.
Therefore, choosing an image that tells your story and says it as beautifully as possible is essential.
Another thing that you need to keep in mind is load times. Choosing the best quality image without paying attention to load times will soon transform your site into a trampoline, bouncing visitors over to your competitors.
Therefore, our web developers always optimize images to keep load times as low as possible to avoid such a business disaster.
Accuracy and Appeal
It should go without saying that your hero image should accurately represent what you intend to sell.
Do you sell leather jackets? A lovely image of a model rocking your jacket while riding a bike would be fantastic! The image can also promote a sale or a slogan; however, the text should be minimum!
As a picture is worth a thousand words, make sure any additional words are brief and to the point.
Testing, Testing, Testing
Remember to test and optimize anything you add to your marketing arsenal!
At Digital Googly, a web design company in New Jersey, our team constantly runs tests to ensure that our client’s constantly site fires on all cylinders.
For instance, the hero image on our homepage resulted from 15 days of rigorous testing. We created another design and ran it on our site, and the one you see now came on top as the winner.
You won’t know what works best with your specific audience until you test!
So, there it is. Now, go and get your heroes assembled and ready to serve. If you need any assistance during the process, we are here to help. Call us at +1 732 648-8158 for a free consultation.