Website design is constantly changing. In 2022, what design trends can we expect to see?  Design, in its most basic form, is a plan or layout that specifies how something will look and function. However, design as a whole is much broader. It includes imagining the aesthetics, style, and appeal that offer aspects of attractiveness.

You want a website that is both useful and appealing to the eye. Web design trends in 2022 will continue to evolve in response to changes in taste and style, just as they do in fashion and architecture, says an executive of a website development company in New Jersey. This year, we will be seeing a mix of technology integration with vivid, eye-catching graphics.

Web Design Trends for 2022

As technology advances, the emphasis on design elements that affect usability, sales conversions, and the overall user experience grows. Here are the web design trends we expect to see in 2022 across the industry.

Design Centered on the Mobile User

The importance of responsive website design has never been greater! When it comes to developing new web pages for your website, web design companies are now laser-focused on mobile responsiveness.

With mobile phones accounting for over half of all internet traffic, both B2C and B2B firms need their website design services to be responsive from the start. Web sites must perform seamlessly across PCs, tablets, and phones, with no lag time or data loss.

More Color

Design is mostly a visual medium. As a result, it’s no surprise that website design is moving toward more eye-catching strategies, such as using color as a potent tool for communicating brand awareness. Expect to see more color variations in contrast, tint, tone, and shade in 2022.

Increasing Design Optimism

Users are empowered by optimistic design, which sends forth messages of confidence and encouragement. Cool shapes and colors, as well as faces that are unusual can be a lot of fun. Designers are incorporating this web design trend into everything from portfolio sites to e-commerce, with playful, positive looks. These designs all have one thing in common: they add a little extra joy to the world.

Eye-Catching Animation

Through the usage of animation, website design is getting more dynamic and this trend will continue in 2022. When done correctly, animation produces a wonderful experience that draws users into a website and encourages them to learn more about the product or service of a company.

Geometric Patterns

Geometric shapes have become increasingly popular in recent years, and most are expected to gain traction in 2022, with companies such as Dropbox, Slack, and others following suit. It’s understandable: strong shapes mixed with fascinating colors are always a crowd-pleaser.

Motion Graphics

Motion design is being utilized to build strong tales where the user can sit back and watch a story emerge, which is emotionally captivating. This trend is expected to continue in 2022, as firms seek to develop brand concepts that convey a visual story that engages their consumers while also being mobile-friendly.

Fonts in the Serif Style

Font trends ebb and flow in the design world. Classic serif fonts will bring forth a feeling of elegance and refinement back to many websites in 2022. Baskerville, Garamond, Georgia, and Palatino are only a few examples. Serif typefaces, with their ornate ‘tails,’ provide a feeling of creativity and flourish to many websites.

Bottom Line

Your website acts as the medium through which you communicate with the rest of the world. Now is a fantastic opportunity to upgrade and modernize your website if you haven’t done so in the last year or two. To discover more about website building that boosts your website engagement and digital visibility, contact Digital Googly US, one of the leading website design companies in New Jersey.