Technology is evolving at a high rate, and website design trends are no exception. Design elements that were once fashionable are now nowhere to be seen. 

If your site has yet to adopt the new web design trends, it’s time to roll up your sleeves and get to work. 

After all, you don’t want any visitors to abandon your website because it has an outdated design or does not meet today’s user experience (UX) standards.

In this post, our web design team at Digital Googly US, a web design and development company in New Jersey, has compiled a list of the most recent website design elements that your site must have to be highly functional, user-friendly, perform well and look great. 

Vibrant Color

Colorful personalities stand out from the crowd. The same goes for your website. Why not try something different and start using some bold and vibrant colors for your site design?

Many graphic design experts prefer to use daring colors for their web design because it enables users to associate specific emotions or feelings. 

For example, if you want to make your website look happy and creative, use yellow as your dominant color. 

When a prospect clicks-through into your site, they will feel optimistic and joyful and who knows, they might just end up buying from you because of the feeling that your site elicits. 

Therefore, choose a vibrant color that aligns with your brand’s personality and paint your site with emotions that your visitors will find interesting and exciting, says the web designers here at our web development company in New Jersey.

Voice-Activated Interface

Voice interfaces are growing more popular as individuals are now accessing information through their voices rather than typing out search queries on keyboards. 

This trend is not going away any time soon. On the contrary, the voice search market size is expected to grow at an annual rate of 15% from 2022 to 2028. 

In other words, if you fail to update your site to keep up with this new trend, you are destined to be left out by your customers in the near future.

Virtual Reality

Virtual reality is another trend that has been around for a few years, and it’s also here to stay. 

Unlike voice search, all businesses will not need to implement VR into their web design. 

However, according to one of the best web design and development companies in New Jersey, if you represent industries like real estate, interior design, and entertainment, you should give this feature a go to give your customers a more immersive experience.

Micro Animation

Micro animations are modest but useful for guiding users through their interactions with your website.

These tiny animations enhance the surfing experience by clarifying how certain items work and providing feedback to users. 

They also make your website more lively and fun to interact with. Without them, your websites would be a static and dull collection of content and images, and visitors would feel like passive viewers rather than active participants.

Every great website is using it, and you should too.

Personalized Content

All those eCommerce businesses who are looking to boost their conversion rate, assemble! This element is especially for you.

Presenting your users with personalized content like recently seen, saved, or liked products and highlighting abandoned cart contents to returning customers can assist in raising conversions enormously.

Here at Digital Googly US, one of the top 10 web development companies in New Jersey, we believe that personalized website content will remain a key priority for a successful digital presence.


The minimalist web design approach is one method that can help you provide your visitors with a seamless user journey, improve ease of navigation, and ultimately increase conversions for your brand.

Minimalism is about reducing your web design composition to its most essential elements.

Since it forces you to use only the essential elements, it is great for web page design of today, where the need for sites to be seen on mobile devices is increasing.