Want to invest in YouTube advertising and boost your brand’s reach and influence? Well, everybody’s doing it, so why shouldn’t you?
87% of marketers say YouTube video ads have helped them increase traffic, and 70% of users have bought a product after seeing it in a YouTube ad.
With such potential by your side, you’ll be the talk of the market in no time. However, is it really for you? And if so, how do you use it to gain the benefits?
This post will answer these questions. Digital Googly US, a YouTube marketing company in New Jersey, will explain when to use YouTube advertising and its best practices.
Should You Use YouTube Advertising?
There are numerous factors to consider when including YouTube advertising in your marketing strategy. Making the decision to begin advertising on YouTube is more complicated than simply deciding on a budget.
The factors include whether your target audience is on the platform or if you have the resources to create video content.
After a thorough discussion and research, if you find that you have the target audience and the resources, YouTube advertising is a great option to reach and engage your audience while showcasing your service or product in action.
YouTube advertising is becoming increasingly popular for business-to-business (B2B) and business-to-consumer (B2C) organizations.
According to the digital marketing (DM) executives of our digital marketing company in New Jersey, as long as you have the necessary data, it’s a great way to reach people.
Now that you understand what you need to consider before getting onto YouTube let’s get to the best practices.
YouTube Marketing Company’s 4 Best Practices YouTube Ads
Keep Your Ads Within 15 and 60 Seconds
YouTube is a platform for both entertainment and intent. Most people go there to watch specific content, and they’re aware that doing so will almost certainly require them to watch an advertisement.
If your goal is direct response, you should keep your ads within 15 and 60 seconds, says the DM executives of our digital marketing company in New Jersey.
There is no perfect, universal YouTube ad runtime. An advertisement’s effectiveness is determined by its message and presentation rather than its length.
However, it’s practical to go into production with a specific length in mind. Furthermore, evidence suggests that a 30-second ad has the highest View-Through rate.
Attention, Interest, Associate
Even more crucial than the ad’s length is how you use the time you have with your audience.
The first goal of your advertisement should be to quickly draw your target audience’s attention. This could include using upbeat music, a well-known influencer or celebrity, posing a compelling question, or using humor, among other things.
Interest your target audience after you’ve captured their attention. Empathize with their needs and problems, and use characters and scenes that they will recognize.
Finally, position your brand as a solution to a problem. Our YouTube marketing company in New Jersey does it by creatively placing the brand’s name or logo in the video.
You should try to fit all of these steps within the first seven seconds of a standard 30-second ad for maximum impact.
Make Your Brand the Action Hero
Make sure your ad clearly shows what your brand does and how your audience ought to be using your product or service (especially for videos that will be shown to an audience that hasn’t interacted with you before.)
If you are a retail brand, include your most popular products in real-life situations. If you are a B2B brand, try having shots of your software’s interface or clips of your product addressing viewers.
Create Ads for Mobile Devices
Mobile devices account for more than half of all YouTube views, so make sure your content is optimized for the smart phones.
Our YouTube marketing experts use bright backgrounds and scenes, keep the frame tight, and use clear text or graphics to convey the brand message, even on a small screen.
Vertical video ads are also supported by YouTube, making the mobile viewing experience even more immersive. It’s good to preview your video on a mobile device first, whether vertical or horizontal, to make sure it looks good on a smaller screen.